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Search results for “place page”
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
How to optimize travel search results with an analytics framework
03/16/2016
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9:26:20 AM
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Brand marketer could optimize search results and lift conversion rate by fully understanding search behaviors on your site and organizing the data for the development of insights to drive action and to understand your baseline for improvement.
Seeing is believing – imagery, icons and interaction in destination marketing
04/01/2016
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6:26:36 PM
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In order to inspire travelers to not only consider but also actually book a trip, destination marketers could create immersive and interactive videos, provide digital concierge service and make use of social media.
Virgin Atlantic alleged racist scandal encounters protests from Facebook and Weibo
03/21/2016
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11:11:20 AM
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Virgin Atlantic has received a barrage of criticism on social media following reports of a racist incident on flight VS250 from London to Shanghai on March 1 this year.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016
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11:20:10 AM
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Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
Expedia relentlessly tests the science of user experience and vacation planning
02/29/2016
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9:38:38 AM
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What distinguishes Expedia is its dedication to understanding the psyche of the modern travel planner. Expedia’s leadership believes the knowledge of customers is what has allowed it to recover from earlier stumbles.
Foreign OTAs – can they challenge the likes of Ctrip and Qunar?
01/29/2016
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10:02:43 AM
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Domestic OTAs have been engaged in a cut-throat battle over the past few years. Foreign OTAs have room for growth, but they need to move assiduously.
Alibaba's tourism arm joins forces with South Korea's biggest travel agency
01/28/2016
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11:45:56 AM
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Alitrip, an online travel arm of Alibaba Group announced on Tuesday a strategic partnership with Korea’s biggest travel agency, HanaTour, to bring more Chinese outbound tourists to South Korea.
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